Introduction & Scope
Welcome to Michael Tish Jewelers (“we,” “our,” or “us”). For decades, our premier full-service retail jewelry atelier has celebrated life’s most cherished milestones by crafting bespoke engagement rings, fine bridal collections, certified diamond jewelry, and providing master bench repairs and certified appraisal services.
This Comprehensive Privacy Policy applies to all personal information collected across our omnichannel retail presence, including:
- Our digital boutique website, online catalog, custom ring builders, and client portals;
- In-person showroom consultations, master bench repair intakes, and diamond appraisal sessions;
- Private concierge communications via phone, email, text message (SMS/MMS), or virtual appointments;
- Events, bridal expos, VIP preview galas, and fine jewelry trunk shows hosted by Michael Tish Jewelers.
Whether you interact with a master jeweler in our showroom or browse certified diamonds from home, your data is governed by the same rigorous privacy standards and luxury confidentiality.
Information We Collect
To deliver bespoke jewelry creations, manage lifetime service warranties, and fulfill secure high-value orders, we collect several categories of information:
a. Direct Personal & Contact Information
When you create an account, schedule a showroom viewing, or submit an inquiry, we collect your full legal name, email address, telephone numbers, billing address, physical delivery address, and signature for insured deliveries.
b. Point of Sale (POS) & In-Store Service Records
Transactions conducted in our boutique or over the concierge phone generate itemized purchase histories, payment transaction tokens, gemological grading dossier matches (GIA/IGI certificate numbers), metal purity records, ring sizing measurements, and detailed intake photos of family heirloom pieces undergoing bench restoration.
c. Bespoke Design & CAD Records
For custom commissions, we store reference design sketches, 3D computer-aided design (CAD) renderings, gemstone selection histories, engraving scripts, and wax model approvals.
d. eCommerce & Digital Interaction Data
Your online browsing history, active shopping bags, saved wishlists, ring sizer postal requests, diamond search filter preferences, and interactive builder configurations.
e. Client Relationship Management (CRM) & Milestone Data
With your consent, our concierge team notes significant personal milestones (wedding anniversaries, birthdays, graduation dates, partner metal preferences, diamond shape choices) to deliver personalized celebration reminders and custom gift recommendations.
f. Technical, Device & Approximate Location Telemetry
Internet Protocol (IP) addresses, browser type, operating system, unique device identifiers, referrer URLs, and approximate geolocation derived from IP to calculate state sales tax and identify nearby showroom availability.
| Data Category | Specific Data Points | Collection Channel |
|---|---|---|
| Identifiers | Name, shipping address, email, phone number, client account ID | Web forms, in-store POS, phone orders |
| Commercial History | Appraisal certificates, invoice archives, repair history, warranty terms | Showroom register & eCommerce checkout |
| Bespoke Jewelry Data | CAD renderings, custom engraving texts, finger sizing, gem preferences | Custom design studio & bridal consultations |
| Payment Information | PCI-DSS tokenized card references, billing zip code (we never store raw CCVs) | Secure payment gateways & card readers |
| Digital Telemetry | Cookies, IP address, browsing patterns, diamond filter sessions | Automated analytics & tracking pixels |
How We Use Your Information
We process your personal information strictly for legitimate commercial, operational, and craft fulfillment purposes:
- Order Execution & High-Value Fulfillment: Processing payments, creating custom bench work orders, arranging fully insured armored courier transit (e.g., FedEx Priority Direct with adult signature requirements), and issuing official invoices;
- Appraisal & Gemological Provenance: Maintaining a lifetime digital ledger of your jewelry appraisals, insurance replacement valuations, and gemstone certification credentials;
- Bespoke Atelier Collaboration: Sharing 3D design iterations, cast previews, and stone layouts between you and our master jeweler;
- Warranty & Service Maintenance: Sending scheduled reminders for complimentary 6-month prong inspections, ultrasonic diamond cleanings, and rhodium re-plating;
- Personalized Client Experience: Tailoring bridal and anniversary recommendations according to your designated preferences and milestone calendar;
- Security, Authentication & Fraud Prevention: Protecting high-value diamond transactions through identity verification, anti-money laundering (AML) compliance in precious metal sales, and chargeback prevention;
- Legal Compliance: Complying with state, federal, and international retail reporting regulations and financial auditing requirements.
SMS & Text Message Marketing (TCPA Compliance)
Michael Tish Jewelers offers optional text messaging services to provide VIP event invitations, custom order bench updates, repair completion notifications, and exclusive promotional alerts.
We strictly comply with the Telephone Consumer Protection Act (TCPA). Mobile phone numbers collected for SMS consent are never sold, rented, or shared with third parties or affiliates for their own marketing purposes.
Key SMS Terms & Conditions:
- Express Opt-In: You will only receive automated promotional texts if you have checked an unbundled opt-in box or sent a direct opt-in keyword to our shortcode/number. Consent is not a mandatory condition of purchase.
- Message Frequency: Message frequency varies based on your preferences and active order status (typically 2–4 promotional messages per month; transactional repair updates occur as service milestones complete).
- Standard Rates Apply: Message and data rates may apply depending on your mobile carrier plan.
- How to Opt-Out (STOP): You can revoke SMS consent at any time by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT to any text message received from us. You will receive one final confirmation text confirming your removal.
- Customer Support (HELP): For assistance, reply HELP to any message or contact our client concierge directly at concierge@michaeltishjewelers.com.
Email Marketing & CAN-SPAM Compliance
We distribute periodic editorial newsletters highlighting new diamond acquisitions, jewelry care guides, trunk show invitations, and private seasonal sales. All email communications strictly adhere to the Federal CAN-SPAM Act:
- Accurate Header Information: Our “From,” “To,” and routing information clearly identifies Michael Tish Jewelers.
- Truthful Subject Lines: Email headlines reflect the true substance of the editorial or commercial announcement.
- Clear Physical Address: Every commercial transmission includes our physical showroom postal address.
- One-Click Unsubscribe: Every promotional email features an unambiguous, single-click “Unsubscribe” or “Manage Email Preferences” link in the footer. Unsubscribe requests are honored within 10 business days.
Note: Transactional receipts, appraisal delivery notices, order tracking numbers, and bespoke CAD approvals will continue to be sent even if you opt out of promotional newsletters.
Cookies & Tracking Technologies
Our digital storefront utilizes first-party and third-party cookies, web beacons, tracking pixels, and local storage scripts to ensure our website functions seamlessly and securely.
| Cookie Category | Purpose & Operation | Duration |
|---|---|---|
| Essential & Security | Maintains active shopping carts, user sessions, CSRF security tokens, and payment processing integrity. | Session / 1 Year |
| Functional & Preferences | Remembers recent diamond filters, ring sizer units, currency display, and wishlist entries. | 60 Days – 1 Year |
| Analytics & Performance | Measures visitor paths, checkout drop-off rates, and page load speeds (e.g., Google Analytics 4 with IP masking). | Up to 24 Months |
| Advertising & Retargeting | Enables curated fine jewelry reminders on partner networks (Meta Pixel, Google Ads) based on pieces you viewed. | 90 Days |
You may configure your browser to decline all cookies or indicate when a cookie is being sent. However, disabling essential cookies may prevent you from placing orders or saving custom designs.
Third-Party Sharing & Service Providers
Michael Tish Jewelers does not sell your personal information for monetary compensation. We disclose information only to vetted third-party service partners under strict contractual confidentiality obligations:
- Payment Processors: PCI-DSS Level 1 certified merchant processors (e.g., Stripe, Flawless Payments, Apple Pay) that securely tokenize transaction charges;
- Insured Armored Couriers: Specialized fine jewelry transit services (FedEx Priority Alert, Brink’s, Malca-Amit, UPS Insured) for delivery tracking and adult signature captures;
- Gemological Laboratories: Grading institutes such as the Gemological Institute of America (GIA) or International Gemological Institute (IGI) when registering custom laser-inscribed diamond reports;
- Enterprise Cloud & CRM Infrastructure: SOC-2 compliant hosting providers and customer communication systems operating under strict data processing agreements;
- Legal & Law Enforcement Authorities: Solely when mandatory by valid subpoena, court order, or to prevent severe fraudulent activity against our boutique or clients.
Data Retention & Deletion Schedules
Because heirloom jewelry and certified diamonds carry lifelong value, our retention periods reflect both legal standards and our commitment to ongoing client service:
| Record Type | Retention Duration | Operational Rationale |
|---|---|---|
| Appraisal Records & Certs | Lifetime of the piece / 20 Years | Facilitating insurance replacement updates and estate valuation provenance. |
| Custom CAD & Mold Files | 10 Years from commission | Enabling future replica creation, wedding band matching, or ring redesigns. |
| Financial & POS Records | 7 Years | State tax audit compliance and corporate accounting requirements. |
| Digital Marketing Logs | 24 Months of inactivity | Automated purging of disengaged subscriber profiles. |
Data Security Safeguards
We maintain multi-layered administrative, technical, and physical safeguards designed to protect high-value jewelry client data against unauthorized access, loss, or alteration:
- End-to-End Encryption: 256-bit TLS 1.3 cryptographic protocols for all online data in transit, alongside AES-256 encrypted database storage for files at rest;
- PCI-DSS Compliance: Payment data is tokenized immediately through compliant card processors; no full credit card account numbers or security codes are ever stored on our web servers;
- Showroom & Bench Security: Physical surveillance, access-controlled vault facilities, and strict role-based employee access protocols governing custom design archives;
- Continuous Vulnerability Auditing: Regular automated penetration testing and third-party security audits across all digital touchpoints.
Your Rights & Choices
Regardless of your location, Michael Tish Jewelers affords all clients comprehensive controls over their personal information:
Request a detailed copy of all personal records, purchase receipts, and gemological data associated with your profile.
Update or correct inaccurate shipping addresses, milestone dates, ring sizes, or contact details at any time.
Request complete erasure of your marketing profile and digital account, subject to mandatory legal tax retention limits.
Receive your appraisal provenance and design specs in a standardized, machine-readable digital format.
California Privacy Rights (CCPA / CPRA)
Under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), California residents are entitled to specific statutory disclosures:
- No Sale or Sharing for Cross-Context Behavioral Ads: We do not sell your personal information for monetary value. In the preceding 12 months, we have not sold consumer personal data. We provide an opt-out mechanism for cross-context behavioral advertising cookies.
- Sensitive Personal Information: We only collect sensitive personal information (such as payment card tokens and government IDs for precious metal compliance) to perform requested jewelry services. We do not use sensitive information to infer consumer characteristics.
- Non-Discrimination: We will never discriminate against you, deny jewelry services, alter product pricing, or diminish bespoke customer care because you exercised any CCPA/CPRA rights.
- “Shine the Light” Law: Under California Civil Code § 1798.83, California residents may request once per calendar year a list of third parties to whom we disclosed personal information for direct marketing purposes (if any).
To submit a verified California consumer request, please use our interactive form in Section 15 or email privacy@michaeltishjewelers.com with the subject line “California Privacy Rights Request.”
Children’s Privacy (COPPA Compliance)
Michael Tish Jewelers is a premier luxury retail establishment whose services, digital catalog, and bridal collections are exclusively directed to adults aged 18 and older. We do not knowingly solicit, collect, or retain personal data from children under the age of 13 (or under 16 where applicable by local law), in full compliance with the Children’s Online Privacy Protection Act (COPPA).
If we learn that we have inadvertently collected personal data from a child under 13 without verified parental consent, we will promptly delete that information from our active databases. Parents or guardians who believe their child has provided us with personal information may contact our Privacy Officer immediately.
International Data Transfers
Michael Tish Jewelers operates primary retail showrooms and technological servers within the United States. If you are accessing our online boutique or ordering certified diamonds from outside the United States (including the European Economic Area, the United Kingdom, or Canada), please be aware that your personal information will be transferred to, stored, and processed in the United States.
We implement appropriate transfer mechanisms, including European Commission Standard Contractual Clauses (SCCs) and robust technical safeguards, to ensure your data maintains an equivalent standard of protection regardless of international borders.
Changes to This Privacy Policy
We periodically review and update this Privacy Policy to reflect advancements in our jewelry atelier practices, emerging security technologies, or evolving legal frameworks.
When changes are made, the revised date will be displayed at the top of this document as “Last Updated.” For material modifications that substantially alter how we handle your personal data, we will provide prominent advance notice through our website banner or direct email notification to registered account holders prior to the changes taking effect.
Contact Information & Data Protection Officer
If you have questions regarding this Privacy Policy, wish to review your gemological appraisal records, or would like to exercise any of your statutory privacy choices, please reach out directly to our dedicated Data Protection Officer:
| Channel | Contact Details | Response Time |
|---|---|---|
| Dedicated Email | privacy@michaeltishjewelers.com | Within 24–48 business hours |
| Concierge Phone | (800) 555-TISH / (800) 555-8474 | Monday – Saturday, 10am – 6pm EST |
| Boutique Address | Michael Tish Jewelers • Attn: Privacy Compliance Office Fine Jewelry Atelier & Showroom United States |
Postal mail inquiries logged upon receipt |